Located in a former powerplant called City Light & Power, hence the colored smokestacks, Science Central is an exciting mix of hands-on learning and engaging fun!  We bring the excitement of science and technology to nearly 140,000 children and adults annually.  We have served over 1.5 million people since opening!

The public recognizes our logo and trusts it.  We want to maintain that trust.

1. Use the black shield version for formal uses (news reports, print pieces, etc.).
2. Use the “Glow” version of the black shield when our logo will be placed over the top of dark colors.  This helps it to stand out from the background.
3. Use the no shield version for informal uses (handouts, shirts, etc.).
4. Use color logos whenever the final piece will be viewed in color (TV, web, color print, etc.).
5. Use B&W logos if piece will be printed in B&W (newspaper, B&W print, etc.).

Science Central uses a “Blue Fade” as a background for many things internally.  The fade often goes from bottom left to upper right with dark blue to light blue and back to dark blue.  However, for some uses, it may go in other directions or just from dark to light.  The field is always oriented at a 60-degree angle.

Science Central’s smokestacks are an immediately recognizable aspect of our brand.  Sometimes, these colors can be used to improve or add to the overall look of your piece.

Computer screens do not always represent true colors and can vary widely from screen to screen.  Don’t trust that what you see on your screen is what you’ll eventually get on the final printed piece.  To insure consistency, use these color codes.

“Process” means it’s a screen of a few colors and not an exact PMS color.

This text is located in our website’s Terms of Service, on internal signage, and in multiple other locations…

“Science Central and the media frequently take photos/videos of visitors which may be used for future Science Central promotions or publicity. These photos may be used without your consent and without compensation. If you do not want your image used, please avoid photographers and inform them of your desire. As a visitor, you are welcome to take photos for non-commercial use at Science Central.”

At our sole discretion, Science Central reserves the right to request changes, modifications, or the removal of content, logo usage, etc. from usages that we deem inappropriate or harmful to Science Central’s brand or public image.

Please read our Terms of Service.